Antique Advertising & Fine Collectibles

MotorcycleFor the past twenty five years, Wm Morford’s catalogued absentee auctions (Mail, Fax & Phone bid) have been providing our clients with the very best in rare and unusual Antique Advertising items and fine collectibles and continue to be among the most eagerly awaited events in the antique advertising world. With a heavy emphasis on quality, rarity and condition, our sales focus on the higher end of the market, featuring unique and harder to find pieces for serious and discriminating advanced collectors and museums.

A typical Morford auction features not only an impressive selection of the neat advertising "smalls" that we have become so well known for over the years, but also includes a nice grouping of vintage signs, early tins and packaging, as well as posters, cabinets, trays, display pieces and early trade signs. In addition to our antique advertising specialty, our sales also showcase many interesting and unusual pieces from various other specialty collecting categories, often including occupational shaving mugs, salesman samples, comic character items, cast iron toys and banks, coin-op machines, antique games, political items, sports collectibles and vintage Maxfield Parrish items.

We are a small, focused, boutique style specialty auction house that strives for providing our clients with a level of excellence in customer service, guidance and objective advice that has become almost unique in todays marketplace that increasingly is being driven by big box, factory style corporate auction houses. We typically run between three to four of our catalogued absentee sales each year, always showcasing an impressive grouping of freshly picked pieces that have been personally and carefully hand selected for you by us from long established collections and by our network of leading specialty dealers and pickers throughout North America.

*Hammer Prices do not include Buyer's Premium


Auction 86The Wm Morford Premier Absentee Auctions showcase each years finest hand selected items from established collections, estates and our network of dealers and top pickers throughout North America.

Our online auctions feature a great selection of interesting and unusual smalls. The professionally produced, fully illustrated printed color catalogs for these auctions are available by subscription at a cost of only $20 postpaid for a full 12 months (this subscription includes all the printed catalogs we produce for both the Wm Morford Premier auctions as well as our internet auctions).Prices realized reports are posted on our website - printed copies available by sending SASE. Subscriptions can be ordered instantly via our secure credit card shopping cart located at or by mailing a check, money order or calling our office with your credit card information. You can also elect to view upcoming catalogs online for free (go to Join our Mailing List to sign up for pre-sale notifications of our upcoming auctions and to view the online catalogs). Click Catalogs for additional information.

Info & Upcoming Events

Wm Morford Auctions December 1st, 2017 Premier Auction #91 

This catalogued Premier Absentee Auction features an interesting selection of very high quality Antique Advertising and fine collectibles.

Initial bidding in this sale will close on Friday, December 1st, with the callback items getting closed out on Saturday the 2nd. Click Auction #91 to view the online version of our current catalog* (this file will open as a pdf version in a new window). Also, be sure to check out the current auctions Addendum #91 section, where you can find additional lot info, more in depth lot descriptions and additional close-up photos for most of the pieces in the sale. Click Auction #91 to view final bids. Pop-Up Store 
We are currently working on our next fixed price Pop-Up Store of priced items of pieces available for immediate purchase. We are planning for our next store to get launched in early December.

Please be sure to add your name and contact info to our email list if you would like to receive notifications of all our upcoming events.

Recently Closed Auctions 
Our Internet Auction Auction #4 closed on October 21st, 2017. Go to to view final prices for these sales (once there, click "Auctions", and scroll down to the Past Auctions area, , then click on the sale you wish to review.

We are currently accepting select consignments for both our Wm Morford Premier Absentee Auctions and our online auctions. Please let us know if you have items you would like us to feature for you in these upcoming sales.

Contact Us

Wm Morford
RD #2 Cobb Hill Road
Cazenovia, NY 13035

Telephone: (315) 662-7625
FAX: (315) 662-3570*

*Notice: We do not accept unsolicited advertising faxes!

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